Typography is a newly found love for me. It is amazing how quickly you can “read” the something without ever reading the words. The example of the text used for the title Men are from Mars, Women are from Venus was a perfect example, but there are countless others. The typeface used in my Gameinformer magazine is entirely different than my wife’s Real Simple Magazine. Color just adds another dynamic to the formula. Once you are aware of these elements that appeal to our senses through nuances, it’s amazing how apparent they become! Incredibly effective. I included an image of Thom Yorke done in typography that uses an integration of typeface, size, color that I think illustrates what i am talking about.
In a day and age where nearly any writing we do is entirely digital, ignorance of what goes into making an aesthetically pleasing text runs ramp-id. I fell into that oblivious group as well. I was entirely shocked to find out about specific spacing between certain letter combinations, and the mathematics behind simply changing a font size. One could spend a lifetime just studying the alphabet! And as superfluous as that may sound, we all know that how the letters look affects how we read them. Most of us would probably address the typeface in the Bible or other sacred text a little differently than the coupons for Walmart. Thank goodness for the subtleties of life that influence me on an unconscious level daily… Right?